Sustainability lessons from Japan
Kimono, the traditional outfit of Japan has been reduced to being ceremonial wear. Worn sparingly and largely by the more traditional and older pop...
Read moreThe magic of sarees
Our Favourite Picks...
On sale
MYRA- ANTIQUE, HAND EMBROIDERED ZARDOSI ON PURE GEORGETTE IN TEAL COLOUR
Rs. 4,200
Rs. 7,250
Previously owned, always loved.
Experience, preloved.
Six yards that touched the lives of some incredible women are waiting to be yours.
Experience workwear, preloved.
Naaz
Experience skill, preloved.
Ura
From the Curator of Preloved
Susmita misra
It has been over eleven years since we (my sister Suneeta Mishra and I) created The Magic of Sarees, aimed at promoting saree wearing across the globe. Sparked off by a casual conversation between friends about the ‘saree state of affairs’, The Magic of Sarees has today morphed into a large online saree enthusiasts’ forum.
Our Story
We are building a community marketplace for the exchange of sarees. Each piece is unique and has a component of history to it.
We are storytellers.
We believe that every saree has one to tell.
We are curators.
Every listing is carefully chosen to perfection.
We care.
Sustainable fashion for us is a priority.
We vouch.
The authenticity of sellers and sarees is guaranteed.
We are lovers.
Of sarees and their everlasting magic.
Featured article
Jo Tera Hai Woh Mera Hai, Jo Mera Hai Woh Tera
Beg, Borrow, and Steal, my absolutely favorite theme. In fact, my sister did hint that I would be delighted with this theme. Well, I have known no ...
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MOS Community Speaks
“Magic of Sarees is a great platform and it has the power to change so many lives and already is. I mean it in all honesty. The first are women in smaller, mofussil towns. Who are encouraged now to post their saree picture and share their stories. Next are the Indian women who live abroad. They can feel rootless and alienated. They are subjected to judgement and singled out as an ‘ethnic person’. I have lived abroad and understand that feeling. Women bear the brunt a little more as they are the repository of culture which has to be passed on to the next generation. MOS has helped bridge that gap. Has created a platform where these women can stay connected with their roots”
- Late Dr. Alka Raghuvanshi,
Writer, Art Curator, Painter, Broadcaster, New Delhi
“I combine western tops with my sarees. It started when I had a saree to wear to a friend’s brother’s wedding but no blouse to go with it. So I found a lace top that seemed to match perfectly so I decided to wear them together. And strange as it sounds the lace went well with the Kanjeevaram and I got a lot of compliments for it. Next for a cousin’s wedding. And thus started the trend. I come to MOS for my daily dose of endorphins”.
- Bedavalli Misra,
Art of Living Practitioner and Pranic Healer, Mumbai
“People think western clothes make them look cool. People still don't associate sarees with modernity. Wearing saree is cumbersome, takes time, practice and is not a comfortable attire if you are not used to it. That could be a reason for less women wearing sarees today. It is also not a common dress for many of us living abroad. So we are always looking for occasions to wear them. We should consciously try wearing sarees more often and create your own Saree occasions”.
- Swapna Nayak,
Advertising Professional, Singapore
“Experiment with uncommon fabrics. Mix and match and see what works for you. Let the younger girls wear sarees as they please. Don't make any rules for them. Wear sarees with coats, Jackets, even tee shirts. You have to teach your daughters to be confident in whatever they wear. Often I watch old Bengali movies with my daughter and point out - look at that block printed saree Mamata Shankar is wearing....Your Dida used to wear similar sarees...I too wear them now ...see how timeless they are”.
- Sudakshina Mukherjee,
Dancer and Founder Atlanta Nitya Academy, Atlanta
Experience florals, preloved.
The wind blows and brings the familiar fragrance back. The petals usher the new- a beginning,
Experience comfort, preloved.
The warm summer breeze is like a soft caress momentarily eliminating all the stress. It carries on and leaves the place in stillness and silence when gone. Let your skin breathe enveloped in cotton.
Experience festive wear, preloved.
The light of festivities shines bright, as your face beams. It flows from you- you’re the enigma who spreads it - in families and friends.
Experience skill, preloved.
Born from the Earth- rejoicing the craft itself- with all its intricacies.
Experience workwear, preloved.
It is contagious- the pride, when a woman gets ready everyday and walks with her chin up. She knows what she wants and inches towards it day by day.
Experience everyday celebration, preloved.
Sunk deep in the wardrobe- looking for something which is just right for the occasion. The day is special but so are you. For the small wins, the sweet brunches and the stylish cocktails.